We get this one a lot. Honestly, it all depends on how and where you will be using the vinyl, and your personal preference.
Gloss finish: Popular choice for stickers and decals
- Great colors
- Shiny finish
Matte finish: Popular for commercial labelling
- Better water resistance
- Bright white
- Better results with affordable or low-end printers
Some lower-end printers may leave a film on glossy finish vinyl and not become 100% waterproof. A quick workaround is to print on matte vinyl and apply a gloss laminate.